Toward a normative theory of normative marketing theory

Toward A Normative Theory of Normative Marketing Theory

We show how different approaches to developing marketing strategies depend on the type of environment a firm faces, where environments are distinguished in terms of their systems properties rather than their content. Particular emphasis is given to turbulent environments in which outcomes are not a priori predictable and are not traceable to individual firm actions and we show that, in these co...

Culture and Campaign Communication: Toward a Normative Theory

This paper is an attempt toward a normative theory of culture and campaign communication, which (1) explicates the functional interdependence between culture and campaign communication; (2) analyzes the relationship between culture and campaign communication within the framework of collectivist and individualist cultures (Triandis, 1988, 1995); and (3) discusses the implications of a normative ...

A Theory of Normative Reasoning Schemes

Towards a Normative Theory of Scientific Evidence

A scientific reasoning system makes decisions using objective evidence in the form of inde­ pendent experimental trials, propositional ax­ ioms, and constraints on the probabilities of events. As a first step towards this goal, we propose a system that derives probability in­ tervals from objective evidence in those forms. Our reasoning system can manage uncertainty about data and rules in a ru...

Empirical Approaches to Normative Theory

Empirical methodologies and philosophy are rarely discussed together but this essay is about how simulations and experiments may be useful in the pursuit of philosophical knowledge. It focuses on how these methods can illuminate some fundamental problems in political philosophy viewed as a branch of ethical philosophy. It is widely accepted that the way a social decision is made can affect not ...